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Mission-driven Founders
Mission-Driven Founders is a celebration of purpose, innovation, and resilience. Hosted by Wanda Malhotra, founder of Crunchy Mama Box and CMB Certification Program, the podcast spotlights passionate entrepreneurs behind wellness brands making a meaningful impact.
Each episode dives deep into their inspiring stories, showcasing how they align their missions with sustainability, ethical practices, and empowering communities. It’s also a window into the CMB Certification, highlighting its commitment to vetting and amplifying products that embody clean living and conscious consumerism.
Learn how these founders are changing the world and discover tools to elevate your own journey. Explore Wanda’s book, Women in Wellness, for more insights into building a mission-driven brand and making an impact.
🌿 Join us to be inspired, informed, and part of a global movement toward a healthier, more compassionate future.
📖 Get your copy of Women in Wellness on Amazon or on our website: https://crunchymamabox.com/products/women-in-wellness?_pos=1&_sid=368114842&_ss=r
🌍 Explore the Crunchy Mama Box and discover certified wellness products: https://crunchymamabox.com/
✨ Learn more about the CMB Certification Program: https://cmbcertified.com/
🎧 Subscribe to Mission-Driven Founders
Spotify: https://open.spotify.com/show/0kYHVmk9nrTmo4P1ypBHDz?si=8de138c2051146f0
Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-driven-founders/id1809420991
iheart: https://iheart.com/podcast/272885337/
📲 Follow us on Instagram and Facebook @crunchymamabox for updates and inspiration!
📰 Join our newsletter to stay informed and inspired: https://crunchymamabox.com/pages/join-the-crunchy-community?_pos=1&_sid=e8a179c07&_ss=r
Mission-driven Founders
From Favelas to Global Change: Tatiana Alonso, CEO of Gerando Falcões, on Building a Nonprofit That Transforms Lives
On this episode of Mission-Driven Founders, we sit down with Tatiana Alonso, CEO of Gerando Falcões International, who transformed a grassroots initiative in one favela into a global nonprofit movement impacting over a million lives.
Tatiana shares how she went from corporate law to mission-driven leadership, the challenges of breaking cycles of poverty, and the groundbreaking programs that are reshaping communities with dignity, resilience, and hope. Her journey offers powerful lessons for aspiring changemakers and nonprofit founders who want to scale impact and lead with purpose.
Key Takeaways:
- Growing a grassroots project into an international movement
- Leading with transparency, accountability, and social innovation
- Transforming communities through programs like Favela 3D
- Building a fundraising network to fuel sustainable change
- Inspiring women’s empowerment and leadership in underserved communities
This episode is ideal for aspiring nonprofit founders, social entrepreneurs, and anyone seeking to create lasting impact through mission-driven work.
👉 Support Gerando Falcões:
🌐 Website: gerandofalcoes.com
📸 Instagram: @gerandofalcoesint
📸 Instagram Brazil: @gerandofalcoesint
🎟️ Upcoming Fundraising Event – New York Benefit Dinner, October 6th, 2025 (tickets sold out, but you can still support through donations or the silent auction): Donate or Bid Here
🌿 Join us as we celebrate innovation, empowerment, and the movement toward a more mindful, compassionate future. Subscribe to Mission-Driven Founders on your favorite platform and never miss a story that inspires change!
📖 Get your copy of Women in Wellness on Amazon or on our website:
🌍 Explore Crunchy Mama Box and discover certified wellness products:
✨ Learn more about the CMB Certification Program
🎧 Subscribe to Mission-Driven Founders
📲 Follow us on
Discover how the CMB Certification Program empowers brands, giving them the recognition they deserve for creating clean, eco-friendly, and socially responsible products. The certification empowers consumers to make informed choices about their health by guiding them toward truly green products.
Join us as we elevate wellness and sustainability into a global movement—because together, we can make ethical living the norm, not the exception.
Discover how the CMB Certification Program empowers brands, giving them the recognition they deserve for creating clean, eco-friendly, and socially responsible products. The certification empowers consumers to make informed choices about their health by guiding them toward truly green products.
Join us as we elevate wellness and sustainability into a global movement—because together, we can make ethical living the norm, not the exception.