Mission-driven Founders

Nicole Fey: How One Woman’s Business Is Transforming Holistic Health in East Tennessee

Wanda Malhotra - Crunchy Mama Box

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How do you turn a personal health crisis into a mission-driven business that educates, empowers, and connects an entire community?

Nicole Fey did just that. As the founder of the East Tennessee Wellness Directory, she’s built a platform that bridges holistic health practitioners and wellness seekers—while integrating sustainability and education at its core.

In this episode, Nicole shares her journey from battling chronic fatigue to creating a business model that supports both practitioners and underserved communities. She and Wanda Malhotra dive deep into:

 ✅ Building and monetizing a wellness directory
 ✅ Diversifying outreach beyond social media
 ✅ Educating consumers on holistic health modalities
 ✅ Sustainability as a business and lifestyle strategy
 ✅ Challenges of scaling impact in the holistic wellness space

Whether you’re a founder, wellness entrepreneur, or simply passionate about sustainable health solutions, Nicole’s story will inspire you to align your business with purpose and impact.

Explore and Support Nicole's Work:

🌐 Visit Her Website ETwellnessdirectory.com
📸 Follow on Instagram
▶️ Watch this episode on YouTube

🌿 Join us as we celebrate innovation, empowerment, and the movement toward a more mindful, compassionate future. Subscribe to Mission-Driven Founders on your favorite platform and never miss a story that inspires change!

📖 Get your copy of Women in Wellness on Amazon or on our website: 

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Discover how the CMB Certification Program empowers brands, giving them the recognition they deserve for creating clean, eco-friendly, and socially responsible products. The certification empower

Discover how the CMB Certification Program empowers brands, giving them the recognition they deserve for creating clean, eco-friendly, and socially responsible products. The certification empowers consumers to make informed choices about their health by guiding them toward truly green products.

Join us as we elevate wellness and sustainability into a global movement—because together, we can make ethical living the no

Discover how the CMB Certification Program empowers brands, giving them the recognition they deserve for creating clean, eco-friendly, and socially responsible products. The certification empowers consumers to make informed choices about their health by guiding them toward truly green products.

Join us as we elevate wellness and sustainability into a global movement—because together, we can make ethical living the norm, not the exception.

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